Norma and Stefania

No’ is a handmade clothing atelier, which embraces a sustainable idea of fashion.
Our creations are proudly made in Puglia, a region in Southern Italy.

Hi, we are Norma and Stefania, sisters and creators of No’, a project we started in 2016 as the result of a dream we’ve had for a long time.
We wanted to be part of a different idea of making fashion, outside the industrial production systems and far from the logics of fast fashion and disposable clothing.

We wanted to create unique and original clothes that would celebrate all shapes and sizes; clothes that don’t just follow the latest seasonal trends, but take inspiration from a timeless idea of style, beauty and elegance.

Finally, we wanted to design clothing and accessories that combined a contemporary touch with the expertise of the local artisans — a centuries-old heritage.
Today, that dream has become a beautiful reality:

No’ is a brand with a store in Polignano a Mare, near Bari, which ships in Italy and abroad.

Discover our collections


Dresses, kaftans, chemisiers, blouses, tanks, tops, trousers, shorts, skirts, coats, blazers: discover our exclusive creations.


Stoles, bags, clutches, purses, hats, turbans, beach towels and beach bags: explore the No’ accessories, all unique and artisanal pieces. Esplora il mondo degli accessori No’, tutti pezzi unici artigianali.


Necklaces, chokers, bracelets, earrings: one-of-a-kind details that make you feel beautiful, from Puglia and from the world. Tutti i dettagli che ti fanno più bella, dalla Puglia e dal mondo.

Artisanal quality

Constant research for the best fabrics and materials, attention to every detail, and the precious craftsmanship of our artisans: this is how we create clothes that really last.

Ethical production chain

Respect for the environment, the work and the client: because through our everyday choices we can build a fairer world.


Our idea of style combines beauty with practicality. We want to create tasteful clothes at an ethical price.